John Laskowski – IT Professionals Forum

Mapping Library Web Success with Google Analytics 4 Reporting

We plan to strategically address and avoid the potential traps when it comes to identifying actionable metrics at the proper level of granularity and informing participants on tactically utilizing Google Analytics 4’s robust built-in reporting modules. We will then show how these reporting options can be enhanced through the creation of custom reports utilizing Google […]

Informing Library Web Strategies with Google Analytics 4

Tags: Helen Zhou, John Laskowski

During the summer of 2021 the University Library’s web team planned and completed a strategic implementation of GA4. Consulting experts in the field, experimenting with selected library units, and developing a series of actionable data scenarios, the team was able to complete a Library-wide roll-out of GA4 and began capturing data on September 21, 2021. […]