Interested in learning more about digital accessibility and making campus more inclusive? Join this session to learn about the IT Accessibility Liaison program from a panel of Liaisons (Bryan Jonker, Cindy McKendall, Liz Shallenberger, and Helen Zhou) moderated by Christy Blew with Matt Macomber watching chat and organized by Leslie Sherman. IT Accessibility Liaisons receive […]
Tag: Helen Zhou
Mapping Library Web Success with Google Analytics 4 Reporting
Tags: Helen Zhou, John LaskowskiWe plan to strategically address and avoid the potential traps when it comes to identifying actionable metrics at the proper level of granularity and informing participants on tactically utilizing Google Analytics 4’s robust built-in reporting modules. We will then show how these reporting options can be enhanced through the creation of custom reports utilizing Google […]
Informing Library Web Strategies with Google Analytics 4
Tags: Helen Zhou, John LaskowskiDuring the summer of 2021 the University Library’s web team planned and completed a strategic implementation of GA4. Consulting experts in the field, experimenting with selected library units, and developing a series of actionable data scenarios, the team was able to complete a Library-wide roll-out of GA4 and began capturing data on September 21, 2021. […]