Turn helps power the world’s largest advertisers and trading desks through technology that delivers real-time data insights on campaign performance. The Champaign site in the University of Illinois Research Park is the first engineering office outside of the corporate headquarters in Redwood City, CA, and the companies only Turn Innovation Center. Opened newly in 2014, the site will initially focus on software development, and then grow into research collaborations with the University, and potentially expand into non-engineering areas as well.